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The Customer Development Process

From his perspective, Steve Blank developed the concept of the ‘customer development process.’ This is a four step process consisting

A Start up is not a smaller version of a large company

A journey of a thousand miles begins with a single step.      Lao-tzu If you read the academic literature

Business Model Canvas

Formal descriptions of the business become the building blocks for its activities. Many different business conceptualizations exist; Osterwalder’s 2004 thesis and

Porters Five Forces

Porter’s Five Forces Framework is a method for analyzing competition of a business. It draws from industrial organization (IO) economics to derive five forces that

Enterprise Example: Imogen Heap, Music Artist and Entrepreneur

“Can’t take it in” sang Imogen Heap in the 2005 movie, ‘The Lion, the Witch and the Wardrobe.’ It is

Industry Story: Disruptive innovation in the education sector

In an interview for El País, the most highly circulated daily newspaper in Spain, in October 2016, David Roberts, Vice

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