The Customer Development Process
From his perspective, Steve Blank developed the concept of the ‘customer development process.’ This is a four step process consisting
A Start up is not a smaller version of a large company
A journey of a thousand miles begins with a single step. Lao-tzu If you read the academic literature
Business Model Canvas
Formal descriptions of the business become the building blocks for its activities. Many different business conceptualizations exist; Osterwalder’s 2004 thesis and
Porters Five Forces
Porter’s Five Forces Framework is a method for analyzing competition of a business. It draws from industrial organization (IO) economics to derive five forces that
Partners and Clients
