Marketing
Management and Excecution
Once the entrepreneur finds a repeatable and scalable business, he goes to the execution phase: customer creation and company building.
The Customer Development Process
From his perspective, Steve Blank developed the concept of the ‘customer development process.’ This is a four step process consisting
Business Model Canvas
Formal descriptions of the business become the building blocks for its activities. Many different business conceptualizations exist; Osterwalder’s 2004 thesis and
Porters Five Forces
Porter’s Five Forces Framework is a method for analyzing competition of a business. It draws from industrial organization (IO) economics to derive five forces that
Enterprise Example: Imogen Heap, Music Artist and Entrepreneur
“Can’t take it in” sang Imogen Heap in the 2005 movie, ‘The Lion, the Witch and the Wardrobe.’ It is
Industry Story: Disruptive innovation in the education sector
In an interview for El País, the most highly circulated daily newspaper in Spain, in October 2016, David Roberts, Vice
Partners and Clients
