Clic Sargent – Cancer Charity

Summary

A leading national cancer charity for children, young people and their families, CLIC Sargent approached Bubble for assistance with their expansion across the North West. Through project management coaching and one-to-one workshops, Bubble helped CLIC Sargent identify and focus on key fundraising strategies that have contributed to a 13 per cent year-on-year fundraising uplift.

Challenges

Securing sustainable funding streams within the third sector can be a challenge. In 2018/19, CLIC Sargent went through a process of rapid expansion, taking on additional staff and delivering services to an increasing number of Greater Manchester residents.

With costs rising and a growing client base, CLIC Sargent needed to establish sustainable fundraising strategies that would enable the charity to increase its work within the region and maintain this higher level of output.

Bubble worked with CLIC Sargent to achieve the following objectives:

Expand the charity’s fundraising base

Identify a variety of funding streams

Plan for sustainable growth

The process

To facilitate the regional expansion of CLIC Sargent in Greater Manchester, Bubble supported Fundraising Engagement Managers Joe Burns and Jen Bailey with strategic planning and project management expertise.

With the charity’s goals in mind, we talked the staff through various strategies and tactics, acting as a sounding board for ideas as well as assisting with project planning, from the first steps right through to achievement of the final objectives. Together with Joe and Jen, we effectively identified key strategies the charity should focus on, as well as areas for improvement.

The strategic planning system we used allows for performance to be measured and reviewed on an ongoing basis, creating a live, useful plan that can be improved and tailored to ensure CLIC Sargent maintains its focus going forward.

Outcomes

In order to meet the cost of their planned expansion of services, CLIC Sargent wanted to increase fundraising support across Greater Manchester and the wider North West region.

Alongside an appreciable increase in funds raised, the charity has also achieved financial security for several of its larger projects using the strategic planning methods introduced by Bubble.

Through our collaborative sessions, the charity was able to identify and implement a more strategic approach to achieving its fundraising goals, which has directly contributed to an impressive year-on-year fundraising uplift of 13 per cent across CLIC Sargent’s Greater Manchester remit.