The order generation process
Once you have established your value proposition and business model the most important process you need to manage and manage tightly is the ‘order generation process’. Its the one that everyone frowns on because its selling and selling is difficult…. its sometimes gets emotional, it sometimes is driven by perceptions, it sometimes is very un-predictable.
Which is why it often attracts the most attention and the most money to the people who are willing to build their careers around delivering the numbers.
It is sales that allows the cash to flow in a business which allows payment for all the other features of a good business.